Canva.com On any given day, more than 500 million people access Instagram. In 2018, Instagram surpassed one billion subscribers, putting it just below YouTube and Facebook. Users of Instagram are heavily diverse, while more than half are made up of 13–18-year-old users, a large number of those over 18 also use the site. It was last reported that over 60% of those between the ages of 18 and 29 actively use Instagram, 40% of 30–49-year-old users remain active, and 30% of the users over 50 have active accounts. Each day, over 100 million photos and videos are shared via Instagram.
Setting Yourself Up for Success
Before starting your Instagram account, you need to develop blueprints that will help lead you towards the goal you have in mind. Why are you making this account? What is the focus of the account? What is the goal of the account? Knowing these answers will help you set up your account in a way that sends a clear and concise message to your audience. Instagram is a photograph-based application, where pictures tell stories and are only slightly strengthened by captions. When it comes down to it, the success of your account will come down to the quality of the photographs and the popularity of the hashtags used associated with each post.
Creating an Instagram Account That Thrives
Five Steps to Instagram Success
Benefits to Marketing on Social Media
Instagram is an extremely beneficial marketing platform for brands for many reasons. Here are just a few:
Visual Content: Unlike other social media platforms, Instagram focuses on photographs and videos to market your brand. This gives you more creative wiggle room to attract a large following. Targeted Messaging: In case you didn’t know, Instagram is owned by Facebook, and posts can be shared across both platforms, broadening your reach and allowing you to take advantage of Facebook’s staggering stockpile of demographic data to help direct content to the right sets of eyes. High Engagement: Instagram is known as the leader when it comes to engagement for branded content across all social media platforms. In fact, according to data collected by Forrester, branded content on Instagram generated a per-follower engagement rate of over 4%. To put this into perspective for you, posts on Facebook and Twitter would receive 58 times LESS engagement than if the same post were to be posted on Instagram. Non-intrusive Advertisement: Should you choose to pursue paid advertising on Instagram, it is known to be one of the least intrusive platforms when it comes to this sort of marketing. An annoyed audience is never good, so this can be a huge plus to your brand gaining exposure. (Did I mention that Instagram also has the best ROI for their paid advertising?) In-Depth Analytics: Instagram measures the success of your campaign based on awareness, reach and recall instead of follower counts, likes or comments, giving you a more in-depth insight into how followers are interacting with your page.
Comments
Chitrangada Sharan from New Delhi, India on January 22, 2020: Great informative article about Instagram. I do have an account on Instagram and my whole purpose of setting up this account was to share my pictures. I enjoy clicking pictures of Nature, monuments, Food etc. and I like sharing it with others. Haven’t thought about turning it into a business account, as yet. But, may be later. Thanks for sharing the suggestions, information, other details and the useful video. Have a good day.
