In This Article

1) Choose a Good Title

Search engines will use your title tag to determine what your video is about, so it’s an important place to put some thought. A good title should be short, sweet, and descriptive of what your video is all about. We recommend keeping it under 60 characters; 60-65 characters should do just fine. It should also accurately describe your content without being too long or wordy.

2) Add Useful Information in the Description Section

To get your viewers’ attention, create a complete description that accurately describes your content. The right keywords, such as your business name or location, are very important for search engine optimization. For example, if you own a book store you may want to include words like a book store or bookshop in your description. You should also add tags (keywords) so people can find your video when they search for related content.

3) Create Great Thumbnails

The thumbnail is arguably one of the most important parts of your video—it’s what viewers see first, it’s what prompts them to click play, and it’s how they will decide whether or not they like your content. You don’t have much space to work with (the standard is 1280 pixels by 720 pixels), so you want something that immediately grabs attention. The thumbnail should be compelling without giving away too much of what you are offering in your video.

4) Include Call To Actions In Videos

A call-to-action (CTA) is a clickable button in your video that will prompt viewers to do something. A CTA can tell viewers about related videos you’ve uploaded, or make them aware of any promotions you’re running. CTAs are an excellent way to drive traffic to your videos, but be sure not to overdo it—if every other word out of your mouth is click here! then people might start ignoring you. Don’t forget to use CTAs sparingly; they should only appear at strategic points throughout your video.

5) Don’t Sell Too Much

While it may be tempting to try and sell as much of your product or service as possible in each video, try not to do too much selling. Over-selling yourself or your product in a single video can turn off potential customers. Instead, focus on producing quality content that speaks for itself instead of trying too hard to sell things. This type of content is more likely to get views organically over time.

6) Use Tags Wisely

The tags you use to describe your video will help people find it. Use keywords related to your video, but don’t go overboard. It’s best if you choose a few keywords that accurately describe your content. This strategy can be especially effective if you have multiple videos on a similar topic or theme. For example, if you create a series of how-to videos about knitting scarves, all of those videos could be tagged with knitting scarf and how-to knit scarf. If you upload another video about knitting scarves, later on, consider adding knitting scarf too as one of your tags for more exposure in search results.

7) Interact With Other Users in Comments Section

Engaging with other users in a video’s comments section can be an excellent strategy for getting your channel out there, as long as you don’t overdo it. Let users know what you think of their videos, and invite them to check out yours. This gives people an incentive to watch your video because they want more content from you. If you find yourself commenting on every single video, however, that may not be a good idea—you’ll come off as desperate. Find some balance between leaving thoughtful comments and sharing your own content often enough that viewers will remember who you are when they see your channel name pop up again.

8) Repost on Social Media

YouTube is a big platform, but it’s still part of your digital footprint. It only makes sense that any other digital platforms you own be aware of (and therefore promote) your videos. Consider posting your videos on Facebook, Twitter, TikTok, Instagram, or anywhere else that’ll give them a home. After all, if you don’t repost content like YouTube videos elsewhere on social media channels—especially Facebook where people spend so much time—you’re simply doing yourself a disservice. Use Google Alerts to make sure you never miss out on sharing news about your company online; plus, in addition to keeping an eye out for video sharing opportunities and competition, you can also use Google Alerts to discover when customers mention your company by name across search engines. If they do, respond quickly!

9) Encourage Subscribers to Share

Make sure your subscribers know they can share your videos. You can make it easy for them by featuring a call-to-action in your video’s content, encouraging them to share with others. Encouraging subscriptions: Believe it or not, one of your main goals as a vlogger is simply to get people to subscribe.

10) Watch Your Competition Carefully And Adapt (Shadow Marketing)

It’s critical that you watch your competition—really closely. It can be as simple as setting up Google Alerts so you get notified every time a competitor publishes new content. Keep tabs on everything they do, see what kind of headlines their writing, what types of videos they create, which social networks they like to post on, and even monitor how many views each video receives. Then use all of these insights to help inform how you run your own channel.


These tips should help you get your video seen. Remember, if you don’t promote your videos, no one will see them! In order for people to watch your video, they need to know it exists in first place. If you want lots of viewers (or subscribers), then give it everything you’ve got. Good luck! This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional. © 2022 Patrick M

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