In today’s digital world, customer and market expectations have changed due to the access of information and being able to choose the brands and companies that are meeting certain needs. It is important for businesses to be more responsive to customer needs and provide customers with a quality product/service.

Digital Transformation in Action

One of the best examples for digital transformation is shipping and supply chain companies, like UPS. UPS updated digital technologies to help integrate different business processes in order to meet customer demand. UPS relies on quick and reliable shipping so that packages and mail can get to the destination without mistakes. They use real time data to analyze everything from driver times delivering packages to the time it takes for a package to travel to the destination. Machine learning and artificial intelligence takes these inputs and are able to give estimates on when your package should arrive. The main reason that they were able to achieve such control and stability is because they put the proper technologies in place that are able to help find bottlenecks, track usage, and predict reliable shipping times without any human interaction. Like many businesses, UPS focuses on the customer experience because they are trying to meet customer demand and exceed their expectations. When you send a package or piece of mail, you are now able to track it along the journey to ensure that it arrives at the destination. Other ways that UPS has transformed their business processes through digital transformation include:

GPS tracking on all vehicles: Used for real time tracking of packages so you know when you expect it. Also, it allows data analysts to find bottlenecks and ways to improve delivery times to enhance productivity. Vehicle Sensors: Used for tracking fuel consumption, vehicle routes, and driver habits. They are used for providing the best routes to take in order to lower fuel consumption and increase drop-off times.

Scanners: Unlike before digital transformation, packages and mail are now scanned at multiple different points throughout the delivery route. This helps decrease lost packages along the way and also gives data points to how long a package may take from sending to delivery from different geographical regions. Sorting Machines: Distributing packages was a major bottleneck that really decreased delivery time and reliability. Automated computer algorithms can sort and track packages at “7,000 packages per minute, compared to 2000 in one night."

Digital transformation is the sole reason that these features are accessible because the proper digital transformation technologies were put in place with the purpose of enhanced customer expectations and the customer experience. Customer demand has increased because overnight shipping and low-cost shipping are now expected rather than offered as a luxury feature. Digital transformation is not a one-and-done action; it is a continuous integration of technologies in order to improve processes in order to deliver better service. As businesses learn how to simplify and improve their processes, they will find more processes that need to be transformed. Digital transformation is an ongoing process of updating and integrating different technologies to exceed customer expectations and reduce costs overtime.

Why Is QA Automation Critical for Digital Transformation?

Digital transformation requires technological advancement in various different avenues of business. The goal behind digital transformation is to make processes more efficient so that you can cut costs while delivering a high-quality product in a timely manner. QA automation leverages AI and machine learning to reduce human error and speed up processes that previously were tedious and repetitive.

Benefits of QA Automation

QA Automation will help streamline digital transformation and will help businesses in the following ways:

Agility/Scalability: (Easier to scale as market changes) Build tests quicker, more reliably, can deal with changes as that come. No more long hours manually building tests because automation and AI can streamline those repetitive activities. Efficiency: Every manual test deals with time consuming activities like building, running, reworking, bug fixes that when automated, can cut manual hours drastically so that businesses can focus on more important business tasks.

Customer Benefit: Streamlining automation activities means that customers are getting products and services quicker and more reliably than before. You can focus on other things like new products/services, customer service, etc. Get ahead in the forever changing digital space: Switching to a new, more advanced product can seem like it will be time consuming and costly. While there is a learning curve, it is not as big as it may seem and will benefit your business in the long run. Whether you like it or not, automation and digital innovation are going to continue to expand. Might as well get in front of it, instead of trying to catch up later. Lower Costs: By automating steps in the business processes, businesses are able to enhance overall efficiency and productivity. Overtime, costs are going to significantly be reduced because previous bottlenecks will be eliminated and products and services will be able to be brought to market quicker.

How to Accelerate Digital Transformation

The first step in accelerating digital transformation is choosing an automation platform that contains features, artificial intelligence, and machine learning that will simplify business processes. Some platforms only offer one solution to help improve business processes but others, like Qyrus, contain many features and solutions that help enhance business processes in many different areas. When it comes to digital transformation, it is typically an ongoing process that can be simplified again and again as machine learning improves and as processes become more automated. The next step in accelerating digital transformation is coming up with a plan to see which processes need to be automated first. These are typically major processes in a business that are the most important to the business’s success. For example, UPS focuses on shipping times and reliability because it is the sole operation of the business. Start with automating something small, but also useful to your goals that will greatly improve the business process. From there, you can go on to automating more processes, which will help you improve customer service and enhance the overall customer experience. Finally, once many business processes have been automated, it is important to go back and modify existing processes to ensure that they are working to their best potential. Many times, processes can be further improved after automating other areas that are integrated. As digital transformation is an ongoing process, it’s always important to go back to previous projects and see how they can be improved. There will always be bottlenecks as you automate services, even if it may be a different bottleneck than was previously discovered. Keep improving and keep automating to provide a high quality, reliable product or service. This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

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